1. Overview
This page explains how Niu processes personal data collected via this website and how cookies and similar technologies are used.
We aim to keep this policy clear and practical. If anything is unclear, contact us.
2. Data we process
- Contact data provided by the user: first name, last name, email, phone, company and message content (e.g. contact/partner forms).
- Necessary technical data: IP address, user agent, access logs, language, visited pages, date/time and diagnostic information.
- Data related to technical cookies: language/country preferences and cookie-consent choice.
- Google Analytics 4 data, only after consent: visited pages, navigation events, URL/referrer, device and browser information, approximate geographic area and online identifiers generated by Google Analytics.
We do not request sensitive data. If you include it voluntarily, we will process it only to handle your request.
3. Purposes & legal bases
We process data to answer requests and contacts, manage appointments/leads, provide service information, prevent abuse and ensure security.
We use Google Analytics 4 only with consent to obtain aggregated statistics about website usage, understand which pages perform better and improve content, performance and user experience.
Depending on the context, legal bases may include: consent (non-essential cookies and Google Analytics), pre-contractual/contractual steps (answering requests), legitimate interests (security, fraud prevention, technical improvement), legal obligations.
- Requests & communications: handling your inquiry and operational follow-up.
- B2B direct marketing (if applicable): communications about similar services with opt-out.
- Analytics/performance (optional): aggregated statistics to improve UX and content.
4. Retention
We keep data for the time needed to handle the request and for legal obligations or protection needs.
As an indication: form/email requests up to 24 months; technical logs for shorter periods (e.g. 6–12 months), unless security needs require otherwise.
Data collected through Google Analytics 4 is retained according to the settings configured in the GA4 property. Analytics cookies may remain on the device until they expire, unless the user deletes them or withdraws consent.
6. Security
We apply reasonable technical and organizational measures (access control, encryption where applicable, logging, backups, hardening).
No system is perfect. If a relevant incident occurs, we will handle it and communicate as required by applicable obligations.
7. Your rights
Under applicable law (Switzerland and, where relevant, GDPR), you may request access, rectification, erasure, restriction, objection, portability (where applicable) and withdrawal of consent.
You can withdraw consent to analytics cookies by deleting website cookies from your browser or changing your browser settings. After withdrawal, Google Analytics will no longer be activated on that browser unless you consent again.
You can exercise your rights by contacting us at the details indicated. We may request reasonable identity verification.
- Cookie consent withdrawal: anytime via banner/settings or browser.
- Marketing opt-out: via link or email request.
11. Changes
We may update this policy due to legal or technical changes. We will publish the updated version on this page and show the last update date.